Last updated: April 12, 2024

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information in connection with the use of PATENT VITAL, LLC (“the Firm”)’s Website, reading the Firm’s blogs, subscriptions to the Firm’s newsletters, registrations to the Firm’s events, contacting the Firm, the use of the Firm’s services, and/or other interactions with the Firm.

We use Your Personal data to improve Our Website, newsletters, blogs, services, user experience and interactions with visitors, subscribers, and/or clients. By using the Firm’s Website, contacting the Firm, reading Our blogs, subscribing to the Firm’s newsletters, registering for the Firm’s events, using the Firm’s services, and/or interacting with the Firm in other ways, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

Device means any device that can access the Website or Our other online contents, such as a computer, a cellphone or a digital tablet.

Personal Data is any information that relates to an identified or identifiable individual.

Service Provider means any natural or legal person who processes the data on behalf of the Firm. It refers to third-party companies or individuals who assist the Firm in operating Our website, providing Our newsletters, conducting Our business, providing Our services, and/or conducting Our other activities.

Usage Data refers to data collected automatically, either generated by the use of the Website or from the Website infrastructure itself (for example, the duration of a page visit).

Website refers to Firm’s Website, accessible from https://patentvital.com/

You means the individual using the Firm’s Website, contacting the Firm, reading Our blogs, subscribing to the Firm’s newsletters, registering for the Firm’s events, using the Firm’s services, and/or interacting with the Firm in other ways, or the company, or other legal entity on behalf of which such individual is using the Firm’s Website, contacting the Firm, reading Our blogs, subscribing to the Firm’s newsletters, registering for the Firm’s events, using the Firm’s services, and/or interacting with the Firm in other ways, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

The types of data the Firm collects depend on your interactions with the Firm and will be described in more detail below.

Personal Data

When you contact or interact with the Firm, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

Email address

First name and last name

Phone number

Address, State, Province, ZIP/Postal code, City

For example, when You sign up for the Firm’s email newsletters or other content distribution list, the Firm may collect Your name and email address that You provide. If You sign up for the Firm’s webinar events, the Firm may collect Your name, email address, and/or job title that You provide.

Usage Data

Usage Data is collected automatically when using the Website.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g., IP address), browser type, browser version, the pages of Our Website that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access Our Website or Our other online contents by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit Our Website or when You access Our Website by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Website and store certain information. If you continue to use Our Website, You agree to the use of the Cookies and similar tracking technologies. If you do not want information collected through the use of cookies, please disable them by following the instructions for your browser.

Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Website. The technologies We use may include:

• Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Website. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Website may use Cookies.

• Web Beacons. Certain sections of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Firm, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser.

We may use both Session and Persistent Cookies for the purposes set out below:

Necessary / Essential Cookies

Type: Session Cookies

Purpose: These Cookies are essential to provide You with functions available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the functions that You have asked for cannot be provided, and We only use these Cookies to provide You with those functions.

Cookies Policy / Notice Acceptance Cookies

Type: Persistent Cookies

Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

Functionality Cookies

Type: Persistent Cookies

Purpose: These Cookies allow us to remember choices You make when You use the Website. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

Use of Your Personal Data

The Firm may use Personal Data for the following purposes:

To provide and maintain Our Website, including to monitor the usage of Our Website.

For the performance of a contract: the development, compliance and undertaking of the contract for the services You have purchased or of other contract with the Firm.

To contact You: To contact You by email, telephone calls, or other forms of communication You have provided to the Firm, regarding updates or informative communications related to the functionalities, updates, and/or contracted services, when necessary or reasonable for their implementation.

To provide You with news, special offers and general information about other events and/or services which the Firm offer that are similar to those that you have already had or enquired about unless You have opted not to receive such information.

To manage Your requests: To attend and manage Your requests to Us.

For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our users is among the assets transferred.

For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve Our services, newsletters, events, marketing and user experience.

While the Firm does not sell Your Personal Data in exchange for monetary compensation, We may share Your personal information in the following situations:

• With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of Our Website or Your other interactions with the Firm.

• For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Firm assets, financing, or acquisition of all or a portion of Our business to another Firm.

• With other users: when You share personal information or otherwise interact with other users in the public areas or at the Firm’s events, such information may be viewed by all users and may be publicly distributed outside. If You interact with other users or register through a Third-Party Social Media Service, Your contacts on the Third-Party Social Media Service may see Your name, profile, pictures and description of Your activity. Similarly, other users will be able to view descriptions of Your activity, communicate with You and view Your profile.

• With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Firm may retain Your Personal Data for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws) and government regulations, resolve disputes, and enforce our legal agreements and policies.

The Firm may also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Website or Our other activities, or We are legally obligated to retain this data for longer time periods.

Update or Remove Your Personal Data

You may update or remove your Personal Data that the Firm has collected about You by contacting the Firm.

Please note, however, that the Firm may need to retain certain information when we have a legal obligation or lawful basis to do so.

Disclosure of Your Personal Data

Business Transactions

If the Firm is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred.

Law enforcement

Under certain circumstances, the Firm may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Firm may disclose Your Personal Data in the good faith belief that such action is necessary to:

• Comply with a legal obligation

• Protect and defend the rights or property of the Firm

• Prevent or investigate possible wrongdoing, e.g., in connection with the Website

• Protect the personal safety of Users of the Website or the public

• Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While the Firm strives to use commercially acceptable means to protect Your Personal Data, the Firm cannot guarantee its absolute security.

Detailed Information on the Processing of Your Personal Data

The third-party Service Providers We use may have access to Your Personal Data. These third-party Service Providers collect, store, use, process and transfer information about Your activity on Our Website or Your other interactions with the Firm in accordance with their Privacy Policies.

Website Hosting

We use website Hosting Service Providers to host Our website.

Vultr

The Constant Company, LLC provides Vultr web hosting services (https://www.vultr.com/). The contact address of The Constant Company, LLC is 319 Clematis Street Suite 900, West Palm Beach, FL 33401, USA. For more information on the privacy practices of The Constant Company, LLC, please visit their Privacy Policy: https://www.vultr.com/legal/privacy/

Cloudways

Cloudways Ltd provides managed hosting services. The contact address of Cloudways Ltd is: Junction Business Centre, 1st Floor Sqaq Lourdes, St Julians STJ3334, Malta. For more information on the privacy practices of Cloudways Ltd, please visit their Privacy Policy: https://www.cloudways.com/en/terms.php?ref_id=web_footer#privacy

Email Newsletters, Content Distribution and Marketing Lists

If You have subscribed to the Firm’s electronic-mail (“email”) newsletters or other content distribution list, the Firm use Your Personal Data You have provided when signing up the subscription (typically Your name and email address) to contact You with relevant contents, such as newsletters, marketing materials and/or other information that may be of interest to You. You may opt-out of receiving any, or all, of these communications from the Firm by following the unsubscribe link or instructions provided in any email We send or by contacting Us. We may use tracking technologies to track the activity on Our newsletter emails and store certain information. If you continue to use Our newsletters, You agree to the use of the tracking technologies. If you do not want information collected through the use of the tracking technologies on Our newsletter emails, please opt-out of receiving these newsletter communications from the Firm by following the unsubscribe link or instructions provided in any email We send or by contacting Us.

We may use email content distribution and marketing Service Providers to manage and send emails to You.

Mailchimp

Mailchimp is an email marketing sending service provided by The Rocket Science Group LLC. Mailchimp is part of the Intuit group of companies and their parent entity is Intuit Inc. For more information on the privacy practices of Mailchimp, please visit their Privacy Policy: https://mailchimp.com/legal/privacy/

Events

If You register for and/or participate in the Firm’s events, such as Webinars or in-person events, the Firm may collect Your Personal Data You provide when registering for and/or participating in the events, to plan, organize, and host events, and to improve Our events and other activities.

The Firm may use third-party Service Providers to assist the Firm in planning, organizing, and hosting events.

Microsoft Teams Webinars/Events

Microsoft Teams webinars tools assist with scheduling a webinar, registering attendees, and making a presentation. For more information on the privacy practices of Microsoft, please visit their Privacy Policy: https://www.microsoft.com/privacy/

Zoom

Zoom Video Communications, Inc. provides services including online meetings, online webinars. The contact address of Zoom Video Communications, Inc. is: Zoom Video Communications, Inc., Attention: Data Protection Officer,55 Almaden Blvd, Suite 600, San Jose, CA 95113. For more information on the privacy practices of Zoom Video Communications, Inc., please visit their Privacy Policy: https://explore.zoom.us/en/privacy/

Eventbrite

Eventbrite is a platform that allows creating, sharing, finding, and attending events. For more information on the privacy practices of Eventbrite, please visit their Privacy Policy: https://www.eventbrite.com/help/en-us/articles/460838/eventbrite-privacy-policy/

Google Analytics

We may use Google Analytics to track the activity on Our Website and on Our newsletter emails, and store certain information. If you continue to use Our Website and/or newsletters, You agree to the use of Google Analytics. If you do not want information collected through the use of Google Analytics on Our Website, please install the Google Analytics opt-out browser add-on (such as the add-on on https://tools.google.com/dlpage/gaoptout). If you do not want information collected through the use of Google Analytics on Our newsletter emails, please opt-out of receiving these newsletter communications from the Firm by following the unsubscribe link or instructions provided in any email We send or by contacting Us.

Google Analytics is provided by Google. The contact address of Google is: 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. For more information on the privacy practices of Google, please visit their Privacy Policy: https://policies.google.com/privacy

Children’s Privacy

Our Website does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Embedded content from other websites

Articles or pages on Our Website may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Links to Other Websites

Our Website may contain links to other websites that are not operated by Us. If You click on a third-party link, You will be directed to that third-party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

• By visiting this page on our website: https://patentvital.com/contact/